Anthony Kim
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Apple Music

Apple Music approached us to design a motion system for A-List Pop, a top-tier playlist on Apple Music.

I developed and explored the motion language using various graphic elements within a modular design system.

Apple Music approached BrandNewSchool to design a motion system for A-List Pop, a top-tier playlist.

Early exploration of logo lockups animations.

Second round of motion explorations with Apple Music color palette and highlighted artists.

For the final round, we applied footage and tested various social media layouts.